Tuesday, November 24, 2009

High School Musical goes to China


If you thought High school musical couldn't get any bigger, you are mistaken. High School Musical is going overseas to China. It only seems natural with all the successful products, networks, and theme parks Disney has to think, whats next?

''High School Musical'' started out as a TV movie that launched in the U.S. in January 2006 but went on to become a big hit internationally, airing in more than 30 languages in some 100 countries and turning Zac Efron into a household name, according to Disney. Its sequel, also a TV movie, was also a success. Disney then released the third installment in movie theaters in October 2008, with ''High School Musical 3: Senior Year'' grossing $250 million worldwide"


Source


The new film will feature a new cast, shot in Shanghai and is set to be released summer of 2010.
Not only will the movie be released, but I am sure Disney has many plans to produce soundtracks for the movie and sell retail merchandise to promote the film. Disney is a very large media conglomerate which owns many forms of media. Disney has their own television networks, record studios, radio stations, theme parks, retail stores. They have the ability to market their new films to large audiences. By going to China, Disney is building onto their "Media Empire".


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